It was funny when cartoonists would add extra long fluttering eyelashes on a cartoon character to impart to it a more seductive look and somehow it did work. Longer eyelashes are considered attractive because they complement the most important facial feature, which is the eye, but not everyone is blessed with long voluminous eyelashes. And that is where mascara steps in, to bail us out of those ugly situations (pun intended).
So, applying mascara to lengthen and add volume to the lashes is a centuries old practice and this blog post is not centered around the pros and cons. Rather, as a makeup artist, I see a lot of experienced women not giving due care to the correct application of mascara and the lashes, which should look “naturally” fuller and long end up with evidently visible clumps.
There’s no rocket science involved and although, the liquid state of the mascara requires additional care while applying, dexterity and experience is all that you need along with a few tips to turn your peepers into seductive poppers?
First off, choose the perfect mascara keeping your needs in mind and not just because you liked the commercial. Black is the most commonly used color but some people might have lighter or close to brown colored eyelashes and they should not opt for black as the clumps would be more prominent against lighter colored hair. Clear mascara would be your best bet.
Women apply mascara to either lengthen their lashes or make it voluminous, figure out what specifically do you need mascara for? Do you want to add volume or would you rather concentrate on making your lashes sensuously longer? Although, there are products that guarantee both volume and length, you should zoom in on individual specifications. Go for a Clinique High Impact or Extreme Party by Bobbi Brown for that dramatic volume and for those seeking length, Diorshow Blackout Mascara by Dior might be a slightly expensive pick but gives great length and is one of the most pigmented products in the market.
Most people just settle with a few quick swipes to the lashes and lo and behold, they’re done. In fact, the technique to proper application is not at all time consuming, just more effective. You should start with curling your eyelashes with a curler, a lot of women are afraid of using the eyelash curler for fear of hurting their eye. I have another tutorial where I’ve explained how to correctly use a curler.
After you’re done with curling your lashes apply a single coat starting from the inner part of the lash. Now, another consideration here is to not take extra product than necessary, always rub off the extra mascara on the inner side of the tube and see to it that there are no clumps on the mascara brush. If there are, chances are your mascara is a couple of months old and needs replacement. To get rid of the clump on the brush, either rub it against the inner side or pick it up with your fingers.
Starting from the inner lashes, do not inch upward in a single sweep, rather, you should separate the lashes with the brush as you move up. Just move your hand slowly and slightly towards right and then to left in a wiggling motion while sweeping in the upward direction. This would separate the lashes and add volume, making it look thicker. You can also use an eye comb to separate the lashes before applying mascara to give it a more voluminous look.
Ideally, mascara should be applied after you are done with you apply line and eye shadow. If you prefer to do your eye makeup at the end, keep a tissue on your cheeks to avoid any excess products from accidentally falling on the face.